Start That Business | How to start a business, Service Based Business Online, Freelancing, Make Money Online

118 | Nail Your Niche (Without Second-Guessing): A Biblical Take On Finding Who You're Called to Serve

Hey Friend,
Welcome to the Start That Business podcast, where we help Jesus-led career moms turn their expertise into their first coaching or consulting business in just 12 weeks.
If you're a Jesus-led career mom ready to launch your coaching business but keep wondering, "Who exactly am I called to help?" - this episode is FOR YOU.
This is part 2 of my Business Book Review series, where I'm sharing 4 powerful books that have shaped me as a Jesus-led entrepreneur. Today we're diving into Nail Your Niche by Brian Ellwood - and it's a total game-changer.
Here's what you'll discover:
You're called to serve a previous version of you. Your ideal client might be you from a few steps ago. This makes niche work so much easier and more spirit-led! (2 Corinthians 1:4 - God comforts us so we can comfort others)
Choose clarity over being cute. Stop trying to "niche cute" with lots of fancy words and zero focus. Brian emphasizes outcomes over identity - what's the actual RESULT you help people get?
You'll get the exact formula I use to create my I help statement.
Plus, I'm sharing my own “a-ha!” moments from reading this book, which gave me clarity and helped me get laser-focused in my brand message.
By the end of this podcast, you'll have clarity, confidence, and a clear niche statement. You'll walk away with practical tools to discover who you're called to serve with Christ at the center.
I pray this helps you take action!
.
🎙 Podcast Episode Spotlight: Florida 1.27
Today’s episode spotlight is on Florida 1.27 — an incredible nonprofit based in Tampa, Florida, on a mission to bridge the gap between churches and children in need.
Founded by Brian and Rachell, a couple whose own journey through fostering and adoption was marked by deep faith, real challenges, and a bold calling, Florida 1.27 was born from lived experience. What started as a lonely, overwhelming walk turned into a movement; one that equips churches to step into foster care ministry with wisdom, support, and Christ-like love.
If you’ve ever asked, “Lord, how can I help vulnerable children in my community?”—Florida 1.27 is your answer. They train and support families, educate churches, and share practical tools for trauma healing, all while keeping Jesus at the center.
To learn more about their story and how your church can get involved, visit Florida127.org or email Info@florida127.org. 13310 N 53rd St, #200, Tampa, FL 33617 | 813-563-5127
Let’s be the hands and feet of Jesus—because together, we are more than enough.
.
Mentioned On Today's Episode
EP 105: Stop Second-Guessing & Start: What the Bible Says About Your Calling
EP 116: 3 Reasons You’re Still Second-guessing Your Calling Even When You Know What God Said
Excerpt From “Nail Your Niche” Book
I help Statement Formula → I help [who] get/do [what] without [frustration/pain]
How to use it → I help [Jesus-led career moms] [start their first coaching or consulting business] without [quitting their 9 to 5 yet]
.
Next Steps - Need Accountability?
Join My FREE Weekly Accountability Co-Working Session!
Every Saturday at 8 AM CST, we gather for a focused, distraction-free co-working session. Work on your goals for 50 minutes with like-minded individuals in a structured space. This is NOT a coaching call—just a focused group co-working session.
Sign up to join the call.

117 | Eat That Frog & Start Your Online Coaching and Consulting Business

Hey Friend,
You’re a Jesus-led career mom ready to turn your expertise into your first coaching business, but feel overwhelmed about where to start. You stare at your laptop thinking, "Where do I even begin with this business idea?" This episode is your breakthrough moment.
I'm breaking down Brian Tracy's Eat That Frog through a Jesus-led entrepreneur lens, showing you how to overcome procrastination and finally start the coaching or consulting business God placed in your heart.
You'll discover:
Why doing the hard thing first is actually an act of obedience (not just productivity)
The 80/20 rule for business startups—so you stop overthinking logos and start serving clients
Your personal "frog" this week and how to tackle it in 15 minutes tomorrow morning
Stop waiting for perfection. Clarity comes when you move with God, not when you wait for it.
I pray this helps you take action!
.
🎙 Podcast Episode Spotlight: House On The Word Church
Today’s episode spotlight is on House On The Word—a Holy Spirit-led, Word-centered worshipping church family with a global focus.
At House On The Word (HOTW), you'll find a vibrant community where God is worshiped through prayer, passionate praise, and the powerful proclamation of His Word. Their worship experiences are designed to connect you with God's presence, while their teaching equips you with Biblical truth you can apply to your daily life.
Whether you're seeking spiritual growth, authentic community, or a place to serve alongside fellow believers who have accepted the Lordship of Jesus Christ, House On The Word welcomes you with open arms.
Visit them online at houseontheword.org to discover service times, ministry opportunities, and resources to strengthen your faith journey.
Follow & Connect!
Instagram: @houseontheword
YouTube: @HouseOnTheWordChurchHouston
Website: https://houseontheword.org/
.
Mentioned On Today's Episode
Eat That Frog by Brian Tracy
.
Ready to eat your frog?
Join my FREE weekly accountability co-working Saturdays
We gather for a focused, distraction-free co-working session. Work on one frog (goal) for 50 minutes with like-minded individuals in a structured space. This is NOT a coaching call—just a focused group co-working session.
Sign up to join the call.

116 | 3 Reasons You’re Still Second-guessing Your Calling Even When You Know What God Said

Hey Friend,Are you still hesitating to launch that God-given business idea? I get it! You're definitely not alone in this struggle!
In this episode, I'm breaking down the 3 main reasons why so many Jesus-led career moms stay stuck instead of stepping into their calling as coaches and consultants. We're talking about why you're undervaluing what you already bring to the table, how you're missing the goldmine in your professional experience, and why you're dismissing the very journey God used to prepare you for this moment.
Here's what we're diving into:
Your everyday work skills aren't ordinary - they're your coaching superpowers.
Those years of professional experience? That's not just a resume builder, that's your credibility foundation.
That personal transformation story you think is "too messy"? That's exactly what someone else needs to hear.
I'm also sharing my favorite confidence-building exercise - creating an "Evidence Bank" that will help you see yourself the way God sees you. Plus, we're looking at Gideon's story because if God can use a guy hiding in a winepress, He can definitely use you!
Listen now, if you're ready to:
Stop underestimating what you already know
Turn your experience into your greatest asset
Finally, move from second-guessing to serving
Your calling isn't waiting for you to feel ready - it's waiting for you to say yes.
Let's do this! 🙌
.
🎙 Podcast Episode Spotlight: Digital Boss Code
Today’s episode spotlight is on Digital Boss Code - the #1 AI community designed specifically for non-tech-savvy entrepreneurs and AI enthusiasts who want to level up their skills without getting overwhelmed.
Whether you're looking to write better ChatGPT prompts, create stunning AI images and voiceovers, or automate your business processes, Digital Boss Code makes AI accessible and usable. You'll learn to build everything from ebooks and websites to chatbots and even your own SaaS - all explained in simple terms that make sense. They keep adding new tools and updates as AI evolves, so you're always staying current. 
If you're curious about AI and ready to grow your business with these game-changing tools, Digital Boss Code is your perfect starting point.
Both beginners and AI nerds are welcome!
Join Digital Boss Code Today!
.
Next Steps - Need Accountability?
Join My FREE Weekly Accountability Co-Working Session!
Every Saturday at 8 AM CST, we gather for a focused, distraction-free co-working session. Work on your goals for 50 minutes with like-minded individuals in a structured space. This is NOT a coaching call—just a focused group co-working session.
Sign up to join the call.

115 | How To Turn Your Story into Your Strongest Sales Tool — Without the Sleaze With Kris Jones

When I received Kris's request to be a guest on my podcast, my jaw dropped a little. This is someone who’s not only deep in the trenches of story-driven marketing but who has also been trained by Donald Miller himself. Yes, that Donald Miller. So you already know, I had to say yes!
In today’s episode, we’re unpacking how to turn your story into a magnetic sales tool—without sounding sleazy or salesy. Kris shares the one story that transformed her own business and gives us a behind-the-scenes look at how she helps service-based entrepreneurs stop struggling with disconnected content and start showing up with a message that actually connects.
We talk about:
Why storytelling works so well for service-based businesses
How to know which story to tell (and what to leave out)
The biggest storytelling mistakes to avoid (yes, we went there)
And one practical step you can take today to unify your message
If you’re a Jesus-led career mom trying to juggle life, purpose, and building a coaching or service-based business online, this episode will feel like a breath of fresh air. Kris keeps it real, strategic, and full of heart.
Let’s dive in!
.
🎙 Podcast Episode Sponsor: Stacy Egbo Ministries
Today's episode is brought to you by the Stacy Egbo Ministries. If you’ve ever been in a room with Dr. Stacy Egbo, you will know she carries the presence of God and the power of purpose. As a global missions leader, worship minister, and founder of Worshippers Club Ministry, she’s passionate about helping women rise, lead, and live boldly in their God-given assignments.
Stacy Egbo is set to serve the Lord and extol His name with a dynamic passion to worship. It is an intricate feeling of impacting this generation and future generations through her music that compels her desire as she strives to be a voice for the Kingdom.
Whether she’s ministering on stage or mentoring behind the scenes, Dr. Stacy Egbo is a walking reminder that your story matters—and when you surrender it to God, it becomes a tool to serve others and glorify Him.
Learn more about her ministry, music, and mission work by following her on Facebook. And be sure to support her latest projects that are equipping women and leaders around the world.
.
Connect with Kris Jones
Freebies
Download Kris's Freebie - Write Compelling Copy In 5minutes
Join the waiting list for Kris's Book - How to Easily Create a Story-Driven Website that Turns Visitors into Clients
Website: Explore all Kris Jones has to offer
Podcast: From Click To Client
.
Next Steps - Need Accountability?
Join My FREE Weekly Accountability Co-Working Session!
Every Saturday at 8 AM CST, we gather for a focused, distraction-free co-working session. Work on your goals for 50 minutes with like-minded individuals in a structured space. This is NOT a coaching call—just a focused group co-working session.
Sign up to join the call.

114 | 4 Types of Online Coaching Offers You Can Sell To Clients

Hey Friend,
In today's episode, I'm diving into something that can completely transform your coaching business - the four core offer types that create a solid foundation for sustainable growth.
I'll be breaking down exactly how to structure your business with these essential offers:
LOW TICKET OFFERS:
1. Freebies - The strategic free content that builds trust and gets potential clients into your world
2. DIY (Do It Yourself) - Self-paced programs where clients implement your frameworks independently
HIGH TICKET OFFERS:
3. DWY (Done With You) - The collaborative approach through group programs and 1:1 coaching
4. DFY (Done For You) - Premium services where you execute the strategy and implementation
You'll learn exactly how each offer serves a specific purpose as a business model, how to price them appropriately, and how to guide clients through a value ladder that feels natural and serves them at their current level of commitment.
This episode is perfect whether you're just starting or looking to refine your existing offer suite. I'll share practical examples and insights from my own experience to help you implement these strategies right away.
Ready to create a more profitable, sustainable coaching business? Listen now!
I pray this empowers you!
.
🎙 Podcast Episode Sponsor: Erina Help Care Foundation
Today's episode is brought to you by the Erina Help Care Foundation, an incredible organization dedicated to transforming lives through community empowerment and healthcare initiatives. Founded by Dr. Erina Imasogie, the foundation is committed to providing support and resources to those in need locally and globally.
From healthcare outreach to educational programs, the Erina Help Care Foundation is making a lasting impact on communities by offering hope, healing, and support. To get involved, donate, or learn more about the foundation's mission, visit ErinaHelpCareFoundation.org.
For more information or to connect with the foundation directly, email Erinaimasogie@gmail.com or ErinaHCF@gmail.com. You can also reach out to Dr. Erina Imasogie at 832-607-1020 or Ms. Divine, the Chief Liaison Officer, at +234 813 104 5535.
Thank you, Erina Help Care Foundation, for supporting our podcast and making a difference in the world!
.
Next Steps - Need Accountability?
Join My FREE Weekly Accountability Co-Working Session!
Every Saturday at 8 AM CST, we gather for a focused, distraction-free co-working session. Work on your goals for 50 minutes with like-minded individuals in a structured space. This is NOT a coaching call—just a focused group co-working session.
Sign up to join the call.

113 | How To Grow An Audience For Your Coaching Business From Scratch Without Social Media With Faith Hanan

Hey Friend,
Are you tired of the endless social media hustle? This week on the Start That Business podcast, I welcome Faith Hanan, the "accidental SEO expert" who's helping faith-driven entrepreneurs build thriving audiences without the scroll fatigue.
Faith shares her journey from barrel racer and worship leader to becoming a sought-after organic marketing strategist who's revolutionizing how Christian coaches connect with their ideal clients. As a Jesus lover, wife, and mom who balances business with her faith and family, Faith brings practical wisdom for coaches feeling overwhelmed by constant content creation.
In this episode, you'll discover:
Why social media isn't the only path to visibility and how organic marketing can create more sustainable growth
A step-by-step framework for building your audience from absolute zero without algorithmic pressure
Faith's beginner-friendly content strategy that won't keep you glued to your phone
How to authentically integrate your Christian faith into your marketing without it feeling forced
The one consistent habit that has grown Faith's audience, authority, and revenue, all without social media dependence
If you're a Jesus-led career mom ready to turn your expertise into a coaching business without sacrificing your sanity to social platforms, this conversation will transform your approach to audience building.
Pop in those earbuds, lace up those shoes, and stay tuned for an episode that proves you can build a thriving coaching practice on your own terms. 
I pray this empowers you!
.
🎙 Podcast Episode Sponsor: Faithland Investments & Financial Services
Today’s episode is brought to you by Faithland Investments & Financial Services—your trusted partner for business insurance solutions.
As an entrepreneur, protecting your business is just as important as building it. Faithland Investments & Financial Services helps you safeguard what matters most with tailored business insurance solutions designed to keep you covered through every stage of growth.
Don’t leave your business vulnerable—secure the right coverage today!
Visit faithland.com to learn more.
Follow & Connect!
💼 LinkedIn: faithlandinc
🌐 Website: faithland.com
.
Connect with Faith Hanan
Freebies
Download Faith's Free SEO Cheat Sheet
Register for Faith's Simple SEO Framework Course & Group Coaching
Website: Explore all Faith Hanan has to offer
Podcast: Simple SEO and Marketing Podcast
.
Next Steps - Need Accountability?
Join My FREE Weekly Accountability Co-Working Session!
Every Saturday at 8 AM CST, we gather for a focused, distraction-free co-working session. Work on your goals for 50 minutes with like-minded individuals in a structured space. This is NOT a coaching call—just a focused group co-working session.
Sign up to join the call.

112 | Building a Marketing Foundation That Lasts: 5 Ways to Know if It’s Time to Start a Podcast with Stefanie Gass

Welcome to the Start That Business podcast — the show for Jesus-led career moms ready to turn their professional experience into a coaching or consulting business in just 12 weeks.
Today, I’m joined by someone very special — Stefanie Gass, the woman who helped me build this very podcast! Stefanie is a Christian business and podcast coach, a multi-six-figure CEO, and the host of the Online Business for Christian Women podcast, ranked in the top 25 globally in business. She’s on a mission to help women grow impactful businesses — without hustling on social media 24/7.
In this episode, Stefanie shares:
The five signs it’s time to start a podcast
Why podcasting is a powerful long-form content strategy
How podcasting can help you build a sustainable marketing foundation
Her heart for helping women partner with God in business — without sacrificing what matters most
Whether you’re just getting started or looking for a smarter, more God-aligned way to market your business, this episode will show you why podcasting might be the missing piece in your foundation.
Thinking of starting your own podcast? I can personally vouch for Stef’s programs — they’re simple, biblically grounded, and effective.
Grab her podcasting course here
👉 Ready to learn from one of the best? Pop in those earbuds and let’s get started.
I pray this empowers you!
.
🎙 Podcast Episode Sponsor: Faithland Investments & Financial Services
Today’s episode is brought to you by Faithland Investments & Financial Services—your trusted partner for business insurance solutions.
As an entrepreneur, protecting your business is just as important as building it. Faithland Investments & Financial Services helps you safeguard what matters most with tailored business insurance solutions designed to keep you covered through every stage of growth.
Don’t leave your business vulnerable—secure the right coverage today!
Visit faithland.com to learn more.
Follow & Connect!
💼 LinkedIn: faithlandinc
🌐 Website: faithland.com
.
Connect with Stefanie Gass
Join the Podcast Pro University Course to start your podcast today!
Website: Explore all Stefanie Gass has to offer
.
Next Steps - Need Accountability?
Join My FREE Weekly Accountability Co-Working Session!
Every Saturday at 8 AM CST, we gather for a focused, distraction-free co-working session. Work on your goals for 50 minutes with like-minded individuals in a structured space. This is NOT a coaching call—just a focused group co-working session.
Sign up to join the call.

111 | The ONLY 5 File Folders You Need to Organize Your Business with Tracy Hoth

Hey Friend,
I got to sit down with the incredible Tracy Hoth, and let me tell you—she is the real deal! Tracy’s a professional organizer with 17 years under her belt, a certified life coach, and the host of the globally ranked Organized Coach podcast. She’s also the founder of Organized Coach Academy, where she helps coaches and online business owners get their entire life together—digitally, physically, and mentally—so they can lead their businesses with clarity and confidence.
Tracy and I first connected through a mastermind course, and from the first time we exchanged emails, I knew I had to bring her on the podcast for YOU.
If you’re a Jesus-led career mom who’s been dabbling in freelancing but you’re finally ready to turn your God-given expertise into a full-blown online coaching, consulting, or professional service business and you want to stay organized without losing your mind, this episode is your blueprint.
Here’s what we’re talking about:
Why getting organized is one of the most critical parts of building a sustainable business.
The five—yes, just five!—file folders you need to organize your business from day one.
The biggest mistakes new business owners make with their files (and how to fix them fast).
How to make digital and physical organization work together like a dream.
Easy systems that help busy moms (like you and me!) stay on top of things without burning out.
One small step you can take today to start getting your business files in order.
If you’ve been praying for a sign to stop spinning in circles and finally feel like a CEO, this is it.
So grab your notebook (and maybe a cup of something warm), and let’s get into today’s episode.
I pray this empowers you!
.
🎙 Podcast Episode Sponsor: Faithland Investments & Financial Services
Today’s episode is brought to you by Faithland Investments & Financial Services—your trusted partner for business insurance solutions.
As an entrepreneur, protecting your business is just as important as building it. Faithland Investments & Financial Services helps you safeguard what matters most with tailored business insurance solutions designed to keep you covered through every stage of growth.
Don’t leave your business vulnerable—secure the right coverage today!
Visit faithland.com to learn more.
Follow & Connect!
💼 LinkedIn: faithlandinc
🌐 Website: faithland.com
.
Connect with Tracy Hoth
Join the Organized Coach Academy Course
Download The Only 5 Digital File Folders Free Training
Website: https://simplysquaredaway.com/
Podcast: https://simplysquaredaway.com/podcast/
LinkedIn: https://www.linkedin.com/in/tracyhoth/
IG: https://instagram.com/tracyhoth
Facebook: https://facebook.com/SimplySquaredAway
Pinterest: https://pinterest.com/simplysquaredaway/
.
Next Steps - Need Accountability?
Join My FREE Weekly Accountability Co-Working Session!
Every Saturday at 8 AM CST, we gather for a focused, distraction-free co-working session. Work on your goals for 50 minutes with like-minded individuals in a structured space. This is NOT a coaching call—just a focused group co-working session.
**Sign up to join the call.**

110 | Branding And Website Foundations Every First-Time Entrepreneur Needs

Hey Friend,
If you're a Jesus-led working mom with over 10 years of experience and a dream to launch your own service-based business, this one’s for you.
In this episode, I’m breaking down the essential branding and website foundations every first-time entrepreneur needs to look legit, attract the right clients, and launch confidently (yes, even if tech gives you a headache).
We’re talking:
Picking the right business name (no more overthinking!)
Registering your domain
Starting with a clean, text-based logo and color palette
And building a simple one-page site that works
If you’ve been stuck on “how do I even start this thing?”—I’ve got you.
Let’s cut through the confusion and get you set up right from the start.
🎧 Pop in your earbuds and come hang with me.
I pray this empowers you!
.
🎙 Podcast Episode Sponsor: Faithland Investments & Financial Services
Today’s episode is brought to you by Faithland Investments & Financial Services—your trusted partner for business insurance solutions.
As an entrepreneur, protecting your business is just as important as building it. Faithland Investments & Financial Services helps you safeguard what matters most with tailored business insurance solutions designed to keep you covered through every stage of growth.
Don’t leave your business vulnerable—secure the right coverage today!
Visit faithland.com to learn more.
Follow & Connect!
💼 LinkedIn: faithlandinc
🌐 Website: faithland.com
.
Mentioned on Today’s Episode
Recommended Episode
EP92 - Branding Basics: Essential Elements to Launch Your Service-Based Business with Danielle LaBonté
Branding Basics
Domain Name Registration Providers
GoDaddy
Namecheap
Text-based logo Font Pairings
Looka
Fontpair
Text-based logo Templates/Apps
Brandmark
Canva Logo Templates
Color Palette Generator/Templates
Canva Color Palette Generator
Coolors
Brand Messaging
EP85 - How To Turn Your Calling Or Expertise Into A Profitable Service-based Business with Maya Elious
Website Essentials
One-page Biosite or Links page
EP47 - How To Create A One-Page Site For Your Service-based Business Using Biosites.com
One-page Squarespace Website templates
Influence Template
Darling Designer Template
Big Cat Creative
One-page Showit Website template
Lily Template
.
Next Steps - Need Accountability?
Join My FREE Weekly Accountability Co-Working Session!
Every Saturday at 8 AM CST, we gather for a focused, distraction-free co-working session. Work on your goals for 50 minutes with like-minded individuals in a structured space. This is NOT a coaching call—just a focused group co-working session.
Sign up to join the call

109 | The Legal Foundations Every First-time Service-based Business Needs with Andrea Sager

Hey Friend,
You already know—the legal side of business can feel like a whole thing. When I first started, I was overwhelmed trying to figure out what contracts I needed, how to set up my business structure, and whether trademarks were even worth considering. But let me tell you, finding Andrea Sager and discovering The Legalpreneur was a game-changer!
In this episode, we’re getting all the legal tea straight from Andrea herself. If you're a Jesus-led working mom with over 10 years of professional experience, launching your first coaching or service-based business, this is for you.
We're talking about:
The must-have legal steps before you launch
Business structures—LLC, Sole Proprietor, S-Corp—what’s right for you?
The legal protections most entrepreneurs overlook (don’t get caught slipping!)
Why contracts are your best business bestie—and the key clauses you need
When to start thinking about trademarks and how they protect your brand
The #1 legal mistake new business owners make (so you can avoid it)
Listen, I bought my first contract bundle from The Legalpreneur, and it took all the stress out of getting my legal foundation right. Now, Andrea is here to help you do the same!
Tune in, take notes, and let’s make sure your business is legally protected from day one.
I pray this empowers you!
.
🎙 Podcast Episode Sponsor: Faithland Investments & Financial Services
Today’s episode is brought to you by Faithland Investments & Financial Services—your trusted partner for business insurance solutions.
As an entrepreneur, protecting your business is just as important as building it. Faithland Investments & Financial Services helps you safeguard what matters most with tailored business insurance solutions designed to keep you covered through every stage of growth.
Don’t leave your business vulnerable—secure the right coverage today!
Visit faithland.com to learn more.
Follow & Connect!
💼 LinkedIn: faithlandinc 
🌐 Website: faithland.com
.
Connect with Andrea Sager
Instagram - @thelegalpreneur
Website: thelegalpreneur.com
Download The Legal Checklist For Entrepreneurs Terrified Of The Legal Stuff
Wanna Register Your Business or Purchase Contract Bundles? Click Here
Join The Legalpreneur Membership
Use the Coupon Code "CHICHI" to get 10% off legal services
.
Next Steps - Need Accountability?
Join My FREE Weekly Accountability Co-Working Session!
Every Saturday at 8 AM CST, we gather for a focused, distraction-free co-working session. Work on your goals for 50 minutes with like-minded individuals in a structured space. This is NOT a coaching call—just a focused group co-working session.
Sign up to join the call.